You may have noticed that FORTUNE Magazine
has recently undergone some style and organizational changes. We have
updated the Preview Guide Course Connector to reflect those
changes and to better meet your needs. Use this guide to plan assignments
and quizzes based on the article summaries and questions we've prepared
for you. Changes to the Course Connector include:
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"Now What?" pp. 40-52: To hear the news these days, you'd think the American economy has never suffered a downturn before. Stories of doom and threats of an imminent recession are in the headlines daily. No doubt these turbulent times are a little frightening, but shrewd investors understand that bear markets are all part of the natural volatility of the stock market. In fact, without the unpredictability of bear markets, stocks wouldn't offer the big returns they do in the long term. While Wall Street rewards courage, investors still need to exercise caution during rocky markets. Picking investments that are genuinely cheap, not just less expensive than they were a year ago, is a smart move. There are plenty of genuine bargains, chiefly in beaten-down sectors that have already gone through the equivalent of a steep recession — banking, pharmaceutical, and homebuilding stocks, for example. Investing in foreign stocks is another wise choice, as is buying big-dividend-paying companies, which offer fatter yields as their stock prices fall. Investors also have to watch out for high fees that tend to decrease a fund's overall performance, and bonds, which aren't paying enough to compensate for inflation. It takes guts to be daring when the markets are melting down, but that's the quality that makes great investors. Students examine the challenges and opportunities that investors face in today's volatile economy, and strategies for making profits despite market instability. Discussion Questions:
"Recession Road Trip," pp. 64-75: The power brokers in Washington and on Wall Street seem to have reached the conclusion that the economy is on the brink of recession, but the news hasn't reached Main Street, U.S.A. At least not yet. Sure, times are tight — foreclosures and unemployment are up in some areas, and folks everywhere are dealing with rising prices. But for the most part, American small business owners from coast to coast remain stubbornly optimistic. Some, like commercial real estate developer John Dewberry, of Charleston, S.C., and clothier Larry Ashford of Cincinnati, believe the worst is behind us, and business is already starting to pick up. Others, like Maynard Haddad, a coffee shop owner in El Paso, Victor J. Bloomquist II, a tattoo artist in Phoenix, Ore., and Stephanie Wollman, a Sioux Falls, S.D.-based entrepreneur, never saw their businesses slow down to begin with. The picture isn't all rosy, of course. Business is definitely down in Phoenix, where Harjit Sodhi runs an Indian restaurant, and in Portland, Maine, where Stuart Norton's mail-order lobster business is struggling a bit. The prevailing attitude, however, appears to be that slowdowns are just part of the cycle. As Glen Cooper, owner of Maine Business Brokers in Portland, puts it, "America will prosper, the economy will grow." This article reveals the real-life impact of the economic crisis on small business owners across the nation. Discussion Questions:
"From Scandal to Stardom: How Merck Healed Itself," pp. 94-98: The comeback of Merck stands as a shining example of the power of effective management to all companies facing challenges. Merck had its hands full of them just a few years ago. The company had missed three quarterly earnings targets and had been forced to cancel two late-stage research programs for promising drugs. Moreover, the company's stock was slumping as it faced a barrage of lawsuits over Vioxx, one of its most profitable drugs, which was pulled from the market after studies linked the painkiller to heart attacks and strokes. Ouch. So how did the company that was once America's Most Admired for seven years running restore its former glory? Through the strategic workings of a trifecta of capable managers. CEO Richard Clark sought to unite Merck operationally and to encourage a more integrated approach to business. Chief scientist Peter Kim transformed Merck's haughty, insular research culture to an open-minded, collaborative one. Former legal counsel (and now vice president and president of global human health) Ken Frazier made the risky call to take the Vioxx cases to court in order to weed out the frivolous lawsuits from the legitimate claims. The company's strategy has worked on all three fronts, and Merck is once again enjoying good health. Students take a closer look at how Merck recovered from a series of setbacks through capable management, product innovation, and a bit of luck. Discussion Questions:
"Paradise Lost," pp. 108-120: Tim Blixseth may not be a household name, but he sure lives like one. The self-made billionaire and founder of the Yellowstone Club, a private golf and ski resort in the Montana wilderness frequented by heavy-hitters from the worlds of business, sports, entertainment, politics, and media, owns pricey real estate around the world, numerous luxury cars, three yachts, and a private jet. Sounds like the good life, right? It was. Blixseth is on the verge of losing the Yellowstone Club, thanks to a one-two financial punch — a contentious divorce from his second wife, Edra, that threatens to chop his $1.3 billion fortune in half, and a lawsuit filed by three-time Tour de France champ Greg LeMond, an original investor in the club, that has charged Blixseth with 30 counts of malfeasance, ranging from breach of contract to "actual malice." To settle his financial entanglements, Blixseth has little choice but to sell his beloved Yellowstone Club. The sale to Sam Byrne of CrossHarbor Capital Partners is expected to close this month, leaving Blixseth with $79 million and an honorary title of “chairman emeritus.” No, he won’t be hurting — not by a long shot — but he will likely miss being the lord of the manor at Yellowstone. In this article, students read about how the skills that took Tim Blixseth from a hardscrabble boyhood to unimaginable wealth are now tearing his empire apart. Discussion Questions:
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