Bridging
the Gap
The
FORTUNE Education Program encourages colleges, universities, educators,
and students to enhance the learning experience by using FORTUNE
Magazine in the classroom. We're proud to recognize educational
programs, courses and techniques that are "bridging the gap" by
featuring them from time to time in the FORTUNE
Preview Guide and on our Website.
Following is an innovative program that "bridges the gap" by bringing
business leaders into the classroom and
using FORTUNE Magazine as an important part of its curriculum.
to
announce a program, course, or technique that "bridges the gap."
Profiles in American Enterprise
Leeds School of Business
University of Colorado at Boulder
http://leeds.colorado.edu/profiles
Kristin Hislop, Program Director
Executives and recruiters often report that while college graduates
may be knowledgeable in business theory, they often have little
understanding of actual business practices that help make a
strong global economy. Profiles
in American Enterprise brings undergraduate students
face-to-face with business leaders and their companies, providing
a first-hand glimpse into the business world and the personalities
that drive it.
Profiles in American Enterprise
is a semester-long course required of all business majors in
the Leeds School of Business. Key leaders of global businesses
are invited to present weekly lectures about their company and
how to achieve success in the business world. The speaker list
includes notable executives from all types of industry, including
Wal-Mart's David Glass, Biogen's James Tobin, GTE's Charles
Lee, and Kimberly-Clark's Kathi Seifert. Attendance at the lectures
is mandatory for students, who also are required to develop
by semester's-end necessary business skills such as writing,
presenting, and working in small groups.
The program uses a unique textbook -- produced and written
each semester by Peer Teaching Associates -- and supplements
lectures and required classwork with articles from FORTUNE Magazine,
the only business periodical required for the course. Program
Director Kristen Hislop has discovered that FORTUNE Magazine
is an integral part of the learning process.
"Our goal is to introduce business concepts in the classroom
in a way that is real and meaningful to the students," Hislop
says. "FORTUNE Magazine brings to life what kids have heard
and read in their texts about companies and executives. We require
FORTUNE Magazine because it provides current, in-depth articles
about corporate culture and, in many instances, provides overviews
of the actual companies represented by our guest speakers."
For more information on this program, visit http://leeds.colorado.edu/profiles.
to announce a program, course, or technique that "bridges
the gap."
Back
to Top |
