Testimonials
Professors who participate in the FORTUNE
Education Program use the program again, year after year. Find out why — read these comments from professors.
"I have been using
FORTUNE in my undergraduate classes for more than ten years.
FORTUNE is the ideal magazine to use in the classroom. FORTUNE
Magazine provides great real world examples of the theory
we discuss in class. It has very well written articles that
go into more depth than the other business magazines. The
articles are written without very much technical jargon which
is one of the reasons why it is a centerpiece of my freshman
seminar course.
"From a practical
standpoint, FORTUNE is a bi-weekly magazine so it does not
clutter up the finite amount of space that students have.
A subscription costs the student about the same as
a large pizza, so it is very affordable."
—
Professor Daniel Benson
Kutztown University
Kutztown, Pa.
"FORTUNE has been a consistent tool for the education of my strategy students. As they embark on lengthy careers, FORTUNE has been a gateway to their 'world to be' whether it be in a particular industry or a portion of the global environment. FORTUNE has been a platform for the broadening of many minds — a
necessity in today's globally competitive marketplace."
—
Professor Michael W. Pitts
Virginia Commonwealth University
Richmond, Va.
"FORTUNE is
the best source of business information for students outside the
textbook because it includes deep examples, lots of facts, and
concept development. As an examination, I have students analyze
articles for evidence of management concepts and principles. It
works like a charm."
—
Professor Charles Schewe
University of Massachusetts
Amherst, Mass.
"I enjoyed using
FORTUNE Magazine in my graduate and undergraduate program classes.
The articles supplemented lectures and served as a focal point
in relating actual situations to class materials. This gave
the students the opportunity to relate theory to practice."
—
Professor Arthur Kraft
Georgia Institute of Technology
Atlanta, Ga.
"I have found
FORTUNE Magazine an invaluable asset for use in business classes
covering management, marketing, and finance topics. The articles
are on the cutting edge and bring to life those issues that
are presented in various texts. I consider FORTUNE the 'bible' for all business students and professionals."
—
Professor Michael Yarmuth
Sullivan College
Louisville, Ky.
"I had the
misfortune of not being exposed to FORTUNE Magazine during my
studies in college. That shortcoming was immediately corrected
when I begin working for a living. My boss asked me to gather
data on our corporate competitors in order to analyze our relative
workers compensation insurance costs. Quite frankly, I was at
a loss as to how to proceed. In desperation to meet my boss' deadline,
I phoned a former professor. He invited me to stop by his office
on my way home from work to pick up a copy of a FORTUNE Magazine.
He continued to educate me about the annual publication of the
FORTUNE 500 listings, which provided me with all of the information
needed to make me a hero with my boss the very next day. Since
that day in 1967, I have always looked to FORTUNE Magazine for
up-to-date information, a global perspective on business
issues, and fascinating editorial commentary. Now, as a professor of management,
I feel it to be my responsibility to get my students off on the
'right floor' by using FORTUNE Magazine as a reward and encouragement
to begin their business careers properly."
—
Professor Walter Bogumil
University of Central Florida
Orlando, Fla.
"For several
years I have used FORTUNE Magazine in my Principles of Management
class. I have been very pleased with the results. With very few
exceptions, each issue has contained one or more articles that
added a dimension of contemporary business practice
to our discussions."
—
Dean Gary McCaleb
Abilene Christian University
Abilene, Tex.
"FORTUNE Magazine
is a great supplementary resource for my Information Systems
classes. FORTUNE provides students with an affordable, diverse
selection of current technical articles, and seems to always
have something — from an editorial to a feature article— on the subject we are discussing."
—
Professor Roland Eichelberger
Baylor University
Waco, Tex
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